Creating and organizing a webinar is not easy. This requires a large organization, large-scale means of communication, personalized invitations, interesting content and possibly specific speakers... Animating your online presentation is just the tip of the iceberg. It is the result of several hours of preparation... Create a webinar: the fundamentals of an online presentation. The word webinar (or “webinars” in english) is a contraction of the words “ web ” and “ seminar ”. It designates a videoconference intended to present a product, a tool or a method to an audience on the internet. It then takes on a commercial dimension when this format is used on a scale determined by companies to communicate with a specific target.
These online presentations can cover different content: a business presentation, a working method, feedback, a use case, training, an interview… but why organize an online seminar? The main advantage of a webinar is its ability to bring together many speakers and spectators on the same presentation, thanks to the internet and computer tools. Unlike a Whatsapp phone number list physical seminar, there is no need to book a room. Everything is done online. Logistic costs are therefore lower. For companies, the main objective is therefore to generate or activate qualified leads (btob), or even possibly direct sales (btoc). A secondary objective can be defined when seeking to improve its brand image. This objective takes on greater importance when the attendees are already your customers.
Organizing and preparing for a successful webinar in order to be successful in your webinar , you have to prepare well. Everything will therefore be played out during the month preceding your webinar. This is a real growth hacking exercise . In order you will have to define: the theme and business strategy of the webinar. The communication channels used to announce the event. Registrations and retention of your prospects the theme of your presentation, a strategic issue the topic of a webinar is never chosen by chance. You must first put yourself in your customers' shoes , to find out what their problems are. This will allow you to interest them. Your product or service must also address this issue.