What is most talked about these days is the series of blunders that Facebook made this year and that cost it a considerable loss of credibility. And one of the most reverberating in recent days was a new leak that exposed more than 50 million profiles , and then even more news emerged about loss of money and trust. But as often happens, for each new problem, a new idea. Even because the giant of social interaction is not so easy to be taken down. Despite all its problems, it continues to offer new features so as not to lose space. Want to know what Facebook's newest strategy is? So continue with us! How will Facebook use Instagram location data? As many already know, the race to generate income on social networks has focused on the use of paid ads.
Therefore all platforms try to find economic solutions in this area, expanding the possibilities of spaces to place advertisements to the limit. But how to do this without harming the user experience? According to Facebook's latest tests, in addition to stories ads , a great solution for this would be to show ads relevant to Whatsapp Mobile Number List person, based on their location . Therefore, in order to expand the offer of paid ads without losing quality in the experience, it would be necessary, first of all, to have a very sharp sense of opportunity. And for that, Facebook would use not only its Artificial Intelligence, but also its data on Instagram. How will Instagram location-based ads work? Crossing the location history generated while the user is active, or not, in the app, Facebook would have detailed information, in order to offer you an ad at the moment you are close to your advertiser.
In addition this data would be available to users on your Facebook activity profile, showing daily maps with information of where you have been in the last few days. But you might be thinking, with all this crisis of trust, I don't want my data to be used this way. And according to the company, this is not a problem, as you would have the possibility to enter your Instagram settings and inhibit data exchange . With only one caveat: it would no longer be possible to activate your location in the photo app. What's up? What did you think of this possible integration between Facebook and Instagram? One thing is for sure, Facebook never ceases to amaze us, so if you want to be an expert on the subject, download our Facebook Marketing ebook and learn all about it!