Influencers have become important opinion leaders who can both positively and negatively influence public opinion. After a busy week for Rappi , an influencer defends the brand and praises its service, which has not been well received by some users on social networks. The services of food delivery platforms have shown their importance to the world, especially in these times of pandemic, as they offer their users a wide variety of benefits.
Such as receiving food from Bulk SMS Service their favorite restaurants in the comfort of their home. , pantry items from different supermarkets, among other household products and even a specialized service specifically requested by customers. Although these companies have currently demonstrated their importance and their benefits, consumers must now choose from a wide range of apps that offer this type of similar services, where other factors.
Such as marketing, play a role. fundamental role when they choose their preferred brand. Currently there are different ways in which brands can reach their defined targets, including influencer marketing strategies , which choose to use the image of a recognized internet personality that influences the perception of its users, a fact that different food delivery companies (among others) have chosen to carry out.